Here are a few Art and Design books that Allworth Press carries:
– by Robert K. Hale and Thomas L. Williams
This insider’s guide contains all the necessary tools and strategies to successfully launch and grow a professional design business in the competitive world of interior design. Drawing on the authors’ extensive experience, this book includes case studies, and personal anecdotes that help teach you how to:
– choose a design field – obtain and keep clients – garner referrals – market and position your business – bid competitively on projects – manage sales – organize a budget – manage start-up costs and cash flow – promote your business – branch out into product and architectural design – design within a retail environment – set pricing guidelines – sell to your target demographic – set up your office
– by Theo Stephan Williams
The book shows how to determine a profitable and fair hourly rate, balance the client’s budget with his or her wishes and needs, negotiate prices with suppliers and contractors, write realistic estimates and clear proposals, manage budgets for projects of all sizes and types, and position the firm’s brand in relation to its practices. Interviews with experienced interior designers, case studies, and sidebars highlight professional pitfalls and how to master them, from daily crisis management and self-organization to finding the perfect office manager. This superbly thorough guide offers pricing, estimating, and budgeting advice that is a necessity for every designer and firm pushing to bolster the bottom line.
– by Steven Heller
How does graphic design influence popular culture? And how does popular culture influence graphic design? What are the goals of design? Is it to sell? To package? To identify? To entertain? While these questions should be obvious to the practitioner, the answers are often elusive. They are also intimately tied to the role they play in the overall culture–in the popular scheme of cultural pursuit.